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iROKOPlus now IrokoWorld, unveils ‘Jenifa’ as ambassador

Startimes Public Relation Manager, Israel Bolaji (left); Marketing Director, Startimes, Dare Kafar; Brand Ambassador, Irokoworld, Funke Akindele; and Group Head Legal/COO IrokoWorld, Uloma Onuma at the recent unveiling of Funke Akindele as Irokoworld Brand Ambassador… in Lagos

Startimes Public Relation Manager, Israel Bolaji (left); Marketing Director, Startimes, Dare Kafar; Brand Ambassador, Irokoworld, Funke Akindele; and Group Head Legal/COO IrokoWorld, Uloma Onuma at the recent unveiling of Funke Akindele as Irokoworld Brand Ambassador… in Lagos<br />

As part of strategies to enrich its offering, the Nollywood oriented TV channel, broadcasting Nigerian movies on 24/7 basis, irokoPlus has been rechristened irokoWorld.

Also, the popular channel on StarTimes Pay TV has appointed multi-award winning actress and producer, Funke Akindele popularly known as ‘Jenifa’ as its brand ambassador.

At a media event in Ikeja, Lagos on Wednesday, irokoWorld made the new announcements and officially unveiled the star actress as the new face of the brand, who will promote the entertainment channel and endear it more to subscribers on StarTimes and other Nigerians through various engagements, including screening popular Funke Akindele blockbuster movies, visits to customer centres and city tours, amongst other lined up activities. 

Explaining the rationale behind the rebranding and selection of ‘Jenifa’, Uloma Onuma, Head of Legal and Distribution, iROKO said the new developments were borne out of relentless commitment and resolve to offer more for Nigerian movie lovers.

She says: “Our choice of Funke Akindele was because she has proven to be not just a multi-talented award-winning actress, but an inspirational character that excites many Nigerians with her educative and interesting movies as well as her comic character Jenifa.”

As a world class Nollywood entertainment channel that seeks to entertain families with various blockbuster movies, series and wholesome programs, irokoWorld, according to Onuma, finds in Funke Akindele a great personality that can drive that further and put a smile on people’s faces. She states, “With this rebrand and having Jenifa on board, we hope to collaborate and ensure we offer better than ever Nollywood entertainment on our premium channel.” In March, Nigerians will enjoy great Nollywood movies like Angelina, heart of Angelina, Child of Mercy, Escort Service, Pleasure Boosters, Madam Tyson, Okon’s wedding, White Hunters and, of course, Jenifa’s Diary.

Responding, Akindele feels excited to partner with iRokoWorld as it would afford her another opportunity to entertain and connect even more with her fans. “My fans can find me on iRokoWorld TV on StarTimes Channel 23. I am also very excited to be meeting them during my city tours and visits to customer experience centres.

StarTimes Marketing Director, Dare Kafar said irokoWorld was a great Nollywood entertainment channel that offers Nigerians the best of local movies with world-class technology and expertise. “StarTimes is happy to support irokoWorld TV and, of course, Funke Akindele on this collaboration,” Kafar noted.



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