Skye Bank reiterates support for growth of businesses
SKYE Bank Plc has restated its determination to meet the needs of its customers, as well as help them realize their business objectives and growth.
The bank’s Executive Director, Corporate Services, Mrs. Abimbola Izu, gave the indication in Lagos,while explaining the rationale behind the new television and radio advertising, currently running.
The new campaign titled: “The Skye is big enough”, according to her, is showing that Skye Bank is big enough for anything that individuals and customers have passion for and anything the customers dream about to do.
“We are not only saying we are big enough in terms of size, but we are big enough in terms of skills, technology, sound corporate governance structure, system, policy, risk management principles in place, knowledgeable and dynamic management that we have.
“Whatever it is that you want to do, we are big enough to help you do it. Our staffs are committed, loyal, dedicated and ready to help you. We have smart ideas, smart technology, smart people to help you”, she said.
The bank director said the financial institution chose to profile some successful Nigerians with humble beginnings in the television commercials and radio jingles in order to inspire other Nigerians who have some smart ideas and passion for a cause not to give up until they achieve their objectives.
Izu said their stories were similar to the bank’s story in 2006 shortly after the birth of Skye Bank when it was unknown, being a product of a merger of five banks.
She said the name Skye was new to the banking public, but the management quickly began brand identity building project, which brought it into the limelight.
No Comments yet