Shell unveils ‘makethefuture’ campaign for clean initiatives
Aside Alade, ‘On Top of the World’ features four other global recording artists, including Oscar-winner, Jennifer Hudson, and British songstress, Pixie Lott, and uses cutting-edge custom animation to help each star demonstrate the impact of clean energy projects supported by Shell around the world, including Nigeria, Brazil, China, the U.S., Kenya, India, Germany, and the U.K.
The video showcases both ‘bright energy ideas’ created by entrepreneurs supported by #makethefuture campaign, and some projects funded by Shell and its partners to create more and cleaner energy solutions, including:
Insolar: Providing solar energy access to low income communities in Brazil
GravityLight: Creating sustainable and cleaner electricity for families and children in Kenya
‘On Top of the World’ is the latest chapter in the #makethefuture global energy relay, that began in 2016 with the launch of the ‘Best Day of My Life’ music video, which subsequently topped viral video charts, and became one of the most viewed online videos of the year.
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