7even Interactive’s LAIF campaign heightens expectations

7even Interactive, Taiwo Agboola

In line with the zeal to nudge Lagos Advertising and Ideas Festival (LAIF) to up the scale, the print campaign materials released a couple of days ago are already yielding positive dividends on the image and reputation of the awards. The campaign materials for the yearly event received commendations from the prestigious ‘Ads of the world’ platform, which featured the material as one of outstanding professional services campaigns.

‘Ads of the World’ is an advertising archive that features creative advertising campaigns from all over the world, especially those found to be outstanding and excellent in their execution. The campaign, conceived and executed by 7even Interactive, Lagos, for 2017 LAIF awards, is simple, uncluttered creative work.

The agency deployed obscure illustration to depict what happens on the shop floor, the hustles and bustles, the killing deadlines and nailed it straight. While explaining the rationale for those outstanding works, which featured, on the international advertising archive’s Professional Services category, COO of 7even Interactive, Taiwo Agboola, said, “We were tasked with creating communication materials for this important event, Lagos Advertising. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.”

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