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Listing for 2015 Roger Hatchuel Academy starts

THE 2015 Roger Hatchuel Academy, Nigeria, has been scheduled to hold from March 19 – 21, 2015. The programme organised by CHINI Productions, official Cannes Lions representative in Nigeria, is now in its 8th year and has grown from being a one-day event to a 3-day residential one. The extension is to give participating students from campuses around Nigeria more time to learn from senior industry professionals.  

  Organisers have also announced the facilitators for the programme. The Dean of the Academy for 2015 is Yomi Omotehinwa, Executive Creative Director, Cosse TTL, who will coordinate the faculty and the judging process for the competition. The competition jury members include Maurice Ugwonoh, Deputy Creative Director, DDB Lagos, Fafunso Oladipupo, Creative Director, IMS Advertising, Dipo Adesida, Creative Director, Verdant Zeal Group, Fome Ozuwo, Creative Director LTC-JWT and  Oje Ojeaga, Head of Creative X3M Ideas. The list of speakers at the event will soon be confirmed. 

  The programme is traditionally supported by the Advertising Practitioners Council of Nigeria (APCON) and this year, APCON accredited schools are able to send participants for the programme at no cost to the students or their school. The programme serves as an early immersion into the competitive world of advertising for the students. They will have the opportunity to work on briefs individually and in teams and they will also be tested in their general understanding of advertising.  

  At the end of the programme, each student will receive a certificate of participation, the second runner-up will receive a consolation prize, the first runner-up will attend the next Dubai Lynx Festival, and the winning student will represent Nigeria at the international version of the Roger Hatchuel Academy during the Cannes Lions International Festival of Creativity in June. The best supervising lecturer will win the Lecturer of the Year Award and the institution that produced the best works will win the Roger Hatchuel Academy Nigeria School of the Year Award.

  According to the Managing Director of CHINI Productions, Nnamdi Ndu, “the Roger Hatchuel Academy is an excellent opportunity for the industry to identify and engage young talents while they still have the chance.” 

  Speaking on APCON’s continued participation in the Roger Hatchuel Academy, Assistant Director, Operations, Joe-Eugene Onuorah, said it was “In furtherance of its commitment to professional development in the Ad industry that APCON undertakes the sponsorship of students who show promise in advertising creativity to be part of the Rodger Hatchuel academy experience. We expect that the students will come back with rich experience that will be brought to bear on the quality of Nigeria’s advertising practice.”

  The awards will be announced at the Cannes Lions Nigeria Dinner and Awards Night on March 21, 2015 alongside the winners in the Young Lions Competitions in the Cyber, Design, Film, Media, PR, Print, Media and Marketers categories. The winners of the 2015 Miami Ad School Scholarship Competition will also be announced at the Awards Night. Registration for Roger Hatchuel Academy Nigeria is online at www.canneslions-ng.com and will close on March 6, 2015.



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