To redefine immersive digital out-of-home campaigns across Africa, a digital media organisation, Alpha & Jam, has launched the first Truecorner LED screen in West Africa ‘Maslow’, a 3D LED billboard in Lagos, Nigeria.
Its Chief Executive Officer, Samuel Ajiboye, said: “The introduction of the 3D digital board was evidence of the company’s commitment to innovation and providing value to clients. Maslow accommodates any format and has a clear view from over 800 meters away. This is a significant monument in Nigeria, as we are utilising technology to improve the experiences of Nigerians.”
Maslow, which is the largest 3D billboard in Africa, exhibits a total of at least 800,000 audience members per day, including both pedestrian and car traffic, and an average of 36,000 vehicles per day with a dwell length of 35 minutes.
With the board’s strategic location along the Murtala Mohammed Airport road, it would be visible to all inbound and outbound traffic both domestic and international airports, making it a special attraction for anybody entering or exiting Nigeria and Lagos.
