Henkel’s WAW Detergent renews endorsement deal with Funke Akindele

Henkel Nigeria, manuf

L-R: Chidera Akwuba, Transformation and PAG Manager, Henkel Nigeria; Yinka Adebayo, Director, Mediareach OMD Nigeria; Ivie Akalu Head of Marketing, Henkel Nigeria; Henkel’s WAW detergent Ambassador, Funke Akindele and Oluwaseun Ayeni, Senior Brand Manager WAW detergent, Henkel Nigeria after the contract-signing of the renewal of ambassadorship endorsement of Funke Akindele in Lagos.

acturer of WAW and Nittol detergents, has renewed its ambassadorship endorsement deal with Funke Akindele, to further promote the brand’s innovative features, while emphasising its mantra of “Washes A Lot, Saves A Lot.”

At the event, held in Lagos, Head of Marketing, Henkel Nigeria, Ivie Akalu, expressed enthusiasm for the endorsement renewal.

She explained the mutually beneficial nature of the partnership between the brand and the famous Nigerian actress.

“Since 2019, Funke Akindele has successfully portrayed a personality that generates excitement around WAW detergent, fostering trust and credibility among our esteemed consumers.

“Funke’s creativity and innovative approach to her craft aligns perfectly with the values and characteristics that the WAW brand embodies in the market.”

Transformation and PAG Manager, Henkel Nigeria, Chidera Akwuba, explained how the renewed endorsement aligns with the company’s sustainability goals.

“With a focus on creating economic and social impact, the company is committed to strategic partnerships that drive thought leadership, promotes business sustainability and drives youth and women empowerment.

“These initiatives position Henkel as a brand dedicated to making substantial contributions to the socio-economic development of Nigeria.

Akindele, a multifaceted Nigerian filmmaker who also doubles as a producer and politician, expressed her confidence in the WAW brand, solidifying her commitment to the partnership.

“I am thrilled to continue representing this incredible brand. WAW detergent has consistently delivered exceptional quality and truly lives up to its promise of ‘Washes A Lot, Saves A Lot.’ Throughout our partnership, I have witnessed the enthusiasm it generates among consumers. Sharing my personal experiences with the product on social media and other platforms has allowed me to build trust and credibility with our valued customers.

“I believe in the company’s commitment to sustainability and its efforts to contribute to the socio-economic development of Nigeria. I have full confidence in the WAW brand and its ability to meet the diverse needs of consumers. I look forward to continuing this successful partnership and driving greater awareness and engagement for WAW detergent.”