Oluwakayode Etti Emerges As Vlisco Fashion Fund 2017 Winner
Vlisco aims to develop and support upcoming tailors and designers to start and strengthen their businesses and become established professionals through various initiatives. The Vlisco Fashion Fund (VFF) gives fashion designers a chance to win 2,000,000.
Vlisco, since its inception in 1846, is notable for their unique textiles and distinctive designs, colours and wax effects. It’s the only brand still creating authentic Dutch wax today. VFF is their way of creating a platform that connects Africa’s fashion talent and creativity with their knowledge and activities in the African and global fashion world.
This year, over five hundred designers submitted their applications for the VFF. These applicants went through interviews and rounds of exercises. 40 were selected in the first round for an interview, then three were selected out of these 40. The three finalists made business and cocktail outfits using Vlisco fabrics, which were then worn by models and presented to the jury.
Made up of notable professionals in different areas of the fashion industry, the jury included Lanre Da-Silva Ajayi, LDA; Joan Ibuzo, House of Marie; Afua Osei, She Leads Africa; Dotun Akande, Vlisco Ambassador and Patrick Speech and Language Centre, Mr Uche, Fashion Illustrator; and Mr Ethan, Fashion Illustrator.
Oluwakayode Etti emerged as the winner of VFF 2017, going home with the whopping sum of N2,000,000 and a master class.
Etti initially dreamt of becoming a singer. However, he developed an interest in fashion at an early age, sketching and painting dresses he would later develop after becoming a fashion designer. Etti started his own Afrocentric fashion label Skentele by Etti, which portrayed African designs mixed with western styles.
See photos from the event below: