Everything you need to live well

Rihanna’s ‘Fenty Beauty’ May Change The Beauty Industry

By Chidirim Ndeche 05 September 2017   |   4:57 pm

Fenty Beauty, Rihanna’s make-up line, is telling you that you don’t have to be the same all the time.

Despite high demand, diversity has proven rare to find in the beauty industry. But Rihanna has found a way to made it look like a normal thing.

Dubbing itself as “the new generation of beauty”, Fenty Beauty, which will be released on the 8th of September, is setting us all sorts of goals even before it has dropped.

She just posted a teaser video for the collection, in which models (both new faces and familiar ones) shared positive messages in stand-alone videos.

This is @FentyBeauty. Head to a @sephora , #sephorainJCP or @harveynichols store to get an exclusive behind-the scenes look!

A post shared by badgalriri (@badgalriri) on

CHILI MANGO. TROPHY WIFE. YACHT LIFE. CONFETTI. 9.8.17 @fentybeauty #shadenames

A post shared by badgalriri (@badgalriri) on

The models in the campaign include Duckie Thot, Halima Aden, Leomie Anderson and Paloma Elsesser.

We’re sure the message that “you don’t have to be the same all the time” will resonate with a generation of consumers who don’t want to be boxed in.

As well as the campaign being diverse and woke, the makeup line is simply gorgeous.

There are powders in warm, glittering hues for glowing subtlety and bolder shades perfect for the party season.

In true Rihanna style, the products have names like Yacht Life, Fire Crystal and Confetti.

In this article:
Fenty BeautyRihanna


Related