Adesina tasks media practitioners on in-depth coverage of issues

Managing Director, Image Consultants Limited, Vincent Oyo (left); Chairman of the occasion, Biodun Shobanjo; keynote speaker, Debo Adesina of Guardian Newspapers Limited and Acting Head of Department, Mass Communication, University of Lagos, Dr. Oloruntola Sunday, during the second distinguished lecture series to mark the 50th anniversary of the Mass Communication Department…yesterday              PHOTO: OSENI OLADELE YUSUF

Managing Director, Image Consultants Limited, Vincent Oyo (left); Chairman of the occasion, Biodun Shobanjo; keynote speaker, Debo Adesina of Guardian Newspapers Limited and Acting Head of Department, Mass Communication, University of Lagos, Dr. Oloruntola Sunday, during the second distinguished lecture series to mark the 50th anniversary of the Mass Communication Department…yesterday PHOTO: OSENI OLADELE YUSUF

A former Editor of The Guardian, Mr. Debo Adesina has advised media practitioners to embrace in-depth coverage of issues and objectivity in news judgment so as to remain relevant in the new world order.
   
Adeshina spoke at the second distinguished lecture series of the University of Lagos Mass Communication Alumni Association (UMCAA).He, however, lamented the negative effect of the new world order, which leads to uncensored social media and citizen journalism.
   
Speaking on the theme “Building a new generation of media professionals in a changing world order,” Adeshina, who is on the editorial board of The Guardian further noted that the new world order has reduced the sale of newspapers drastically because people can now access information on their finger tips.  

According to him: “Technological changes in the media industry are not new. But despite this, media practitioners must have special content, deeper insight, comprehensive analysis that only trained journalists can offer.
   
“Any blogger with a smart phone can perform the duty of a television station, but a professional media practitioner should do what the bloggers cannot do or do it differently. We must try to immerse the readers in what we offer, draw the readers to our stories and professionally guide them.

“We must also provide quality content which will be definitive, set public agenda that is relevant to the target audience.”He advised students of the department to read widely in order to excel.

In this article:
Mr. Debo Adesina
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