Ambode, Fowler task advertisers on ethical standards

Tunde Fowler

Lagos state governor, Akinwunmi Ambode and the Executive Chairman, Federal Inland Revenue Service (FIRS), Tunde Fowler, yesterday, urged members of the Association of Advertising Agencies of Nigeria (AAAN) to uphold ethical standards in the development of advert concepts.

They lamented that the degradation of social values through inappropriate interpretation of products or services campaign strategies by the impressionable market audience is worrisome and needs to change. The duo spoke at the 44th yearly General Meeting of AAAN held in Lagos.

Ambode, who was represented by the state Commissioner for Information and Strategy, Steve Ayorinde commended the advertising sector for its contribution to the growth of the country’s economy and provision of jobs.

In the keynote remarks, Fowler commended AAAN on the theme of the AGM- Fresh Thinking, stressing that it was in line with Federal Government’s agenda. According to him, despite economic challenges in the world, global reliance on advertising to grow businesses and economies is not shrinking.

He stated that since 2007, FIRS have been working hand in hand with some members of the association to create a new vision and mission for the sector. The chairman pointed that with the approval of the Federal Executive Council (FEC), FIRS had embarked on expansive modernisation projects that are giving positive result and improving revenue earnings for the national treasury.

The most recent he said, is the VAIDS initiative launched last week by the Ag. President Osinbajo, where, taxpayers in Nigeria and the Diaspora have a nine-month window to declare their assets and income and pay outstanding tax, bereft of penalty and interest.

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