PZ Cussons re-launches Premier brand with four variants in Lagos


In order to add more value and make life better for its consumers, Premier, a strong heritage soap brand in Nigeria for over 30 years, has re-launched with new packaging for Premier Cool Deo Antiseptic and Premier Classic Soaps with four cooler variants, namely, Liquid Pure Milk, Gentle Rose, Calming Aloe Vera, and the Soft Peach.

According to a release, “the Cool for a Reason event was the rebirth of Premier, aimed at promoting the brand with the new variants using major highlights from re-launch event. Also, it intended to create positive, exciting and engaging content for the brand in a unique way taking on a life of its own, drive public interest in the re-packaged personal care products, as well as, keep the re-launch event and outcome consistent, fresh and dynamic in minds of consumers.”

The event, which held on Friday 1st December at Tickle Bay, Lekki, was powered by Premier Cool Deo, the official soap partner of Manchester City Football Club (MCFC).

One major highlight of the day was the unveiling of the new Premier Cool variants marked by the cool blend of the Manchester City football and the new Premier variants. It also witnessed the giving out of a Man City Jersey signed by all the Man City players, and it was won by a lady.

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PZ Cussons
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