Unity Bank plans youth initiative with new product


Unity Bank launched a new banking product to targeted at youths in the country just as youth empowerment continue to gain recognition as a strategy for sustainable development.

Speaking at the launch of “Unify”, a programme held recently at the University of Lagos, the Executive Director, Finance and Operations of the bank, Ebenezer Kolawole, said they are mindful of youths’ aspirations and that is why they have continued to innovate banking solutions that enable the drive for more financial inclusiveness in different market segments, particularly the teeming youth population.

He stated that Unify is a lifestyle product with an innovative and technology app that can appeal to under-graduates, young school leavers and professionals in early career life.It s also targeted at active, young and educated craftsmen in setting up workshops, business units, as well as telecommunications service providers, among others.

According to him, some of the immediate benefits of signing on to Unify platform are automatic enrolment into mobile banking, Internet banking and customised youth banking app.He added that the product is a retail youth market proposition that will become a flagship digital channel and well-driven banking solution.

“Unify is a youthful product and we are trying to create it as a product to empower the youth. At a time like this in the history of Nigeria, I think we really need to find a platform where we build up our young ones and give them power to survive in the life after education, put them in the forefront for what they want to do in life, and that is essentially what this product is all about

“When you login into Unify, it creates that type of platform for you to jump up further in life and we saw it as an opportunity to create value for the society.
“We want to deepen our market base and a lot of thought process has been put into creating this product. We want to create awareness that banking can go beyond retail and Small and Medium Enterprises, as our youths do not need to always look for paid jobs.

They can also create value for themselves” he said.The General Manager, Product and Channels Directorate, Unity Bank, Bonaventure Okhaimo, stated that the product would be launched in the six geopolitical zones, with the potential of adding to economic growth of the country.

“We are aligning with the government’s social development, part of which financial inclusive. According to the World Bank, Nigeria has a young population and that means the youth are the major part of economic growth. Most of them are in the universities running small businesses and they need support,” he said.

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