With music, Etisalat restates commitment to youth empowerment


THE telecommunications company, Etisalat, has again restated its commitment to continuous encouragement and empowerment of Nigerian youths to help them achieve their dreams through various platforms like music. 

   The company made the promise at the premiere of the 5th season of Nigeria’s most prestigious music talent hunt show, Nigerian Idol, held at the Oriental Hotel, Lagos, on Wednesday, February 25. 

   Head Events and Sponsorships, Etisalat Nigeria, Modupe Thani, said her company was proud to be associated with the Nigerian Idol, describing it as a platform that affords youths the chance to express themselves through music and take their dreams to the next level. She also revealed that the company has put in place an interesting show for viewers and audience this season.

    “As a brand, we consider the youths as a critical audience and we are passionate about what drives them. This year’s edition promises to be one of the best shows ever, because we have put so much in place to give the audience and viewers an all-round exciting experience. This season, we will be giving away premium prizes not just to the winner, but also to the runners-up and others in the top 10 positions,” she said.

   The company has been sponsors of Nigerian Idol for four seasons and has left no stone unturned in making this year’s competition exciting; from the prizes to be won to packaging and presentation that assures the public of an all-exciting television reality show.

   This season, the winner will be rewarded with N7.5 million cash reward, a brand new car, a recording deal with Universal Music Company worth N7.5 million amongst other prizes. 

   The show is scheduled to begin airing today on TV stations across the country such as NTA, STV, Hip TV, Superscreen TV, WAP TV, Smash TV, AMC TV, Rave TV, Cool TV Wazobia TV and V.Channel TV.

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