‘Beauty pageantry is a catalyst for creative sector’

By Chuks Nwanne   |   25 February 2017   |   3:45 am

Director, Entertainment and Creative Services, Federal Ministry of Information and Culture, Grace Gekpe (left); Permanent Secretary of the ministry, Mrs. Ayotunde Adesugba; Publisher of Daily Times Newspaper, Mr. Fidelis Anosike; Minister of Information and Culture, Alhaji Lai Mohammed; 40th Miss Nigeria, Chioma Obiadi; Director General, Nigerian Television Authority, Yakubu Ibn Mohammed and Group Managing Director, Leadership Folio Ltd, Mr. Mike Okpara during the visit.

The Minister of Information and Culture, Alhaji Lai Mohammed, has described beauty pageantry as a catalyst for the growth of the creative sector, hence the need to support it for the creative industry to transit into a creative economy.

The Minister stated this in Abuja recently, when the Chairman of Daily Times Newspaper, Mr. Fidelis Anosike, formally presented to him the 40th Miss Nigeria, Chioma Obiadi.

“I look at beauty pageantry as an integral part of the creative industry because when you are organising a pageant like Miss Nigeria, it’s the entire creative industry that you are waking up and you are reviving, starting from the make-up artist to the hairstylist, music, the film industry and you can imagine the kind of economy that is created around just one Miss Nigeria Pageantry.

“I don’t look at Miss Nigeria just from the viewpoint of beautiful ladies prancing on the catwalk and say who is more beautiful. I think it goes beyond that. It’s a catalyst for the creative industry and that’s why it must be encouraged,” he said.

Alhaji Mohammed also said beauty pageantry is a veritable platform for tourism as well as for showcasing the country’s heritage and image.

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