Heineken House Lagos ushers in ‘Season of Surprises’
UEFA Champions League sponsors, Heineken, have unveiled new exciting promotions to delight Nigerian football fans in the competition, which knock out stage entered its second week on Tuesday. Among the new incentives, according to the sponsors, are an innovative new SMS-based giveaway in which 90 prizes are to be won in 90 minutes on every UEFA Champions League match night: one prize for every minute of regulation football match time.
“Starting from March 17, consumers aside simply enjoying their Heineken, are expected to look under the crown cork of their opened bottle of Heineken, and send the unique code to a number which will be specified when the promo starts.”
According to the Corporate Adviser, Nigerian Breweries Plc, Kufre Ekanem, the new offerings come under Heineken’s new campaign, “Champion The Match.”
In its ninth consecutive year of sponsoring the UEFA Champions League, Heineken is also now redefining the premium match viewing experience with live interactive Twitter sessions, anchored by surprise global UEFA Champions League football legends and celebrity guests, he added.
“Every UEFA Champions League match week, Heineken’s ChampionTheMatch is hosted from a beautiful setting in a different global city. In recognition of Heineken’s stature and popularity with Nigerians, Lagos has been selected as one of only nine cities to host the series this season.”
On Tuesday, at the luxurious Heineken House Lagos in Ikoyi, which is open on every UEFA Champions League match night to invited Heineken fans, guests enjoyed thrilling football action. In the company of special guests such as popular musician, Tuface Idibia, and football legend, Victor Ikpeba, fans watched as FC Barcelona asserted their superiority over reigning English champions, Manchester City FC. Even though Lionel Messi missed a penalty kick, Louis Suarez’s brace was enough to ensure that the Catalans returned to Spain with a 2-1 victory.
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