digitXplus Nigeria conducts Facebook Academy

digitxplus Nigeria with the support of Facebook Africa, conducted Facebook Academy, the first of its kind in Lagos, Nigeria for their clients from West Africa. Spanning over a period of two days, this training was jointly facilitated by Patrick Gomes and Jelil Adedoyin, titled Facebook Agency Ambassadors at digitXplus and Elizma Nolte, Regional Marketing Manager Facebook Africa, Sifiso Mazibuko, Regional Agency Partner Facebook Africa, Abi Williams, Small & Medium Business Sales Manager Facebook EMEA.

Facebook Academy is a programme intended for the Media and Marketing industry, to help unlock business value using the Facebook and Instagram platforms.

The half-day course covered ten “Brilliant Basics” of advertising on Facebook and Instagram from a Media and Marketing perspective:

•Brilliant Basic 1: Start by solving for a Business’ Objectives
•Brilliant Basic 2: Target, target, target
•Brilliant Basic 3: Deliver your message with Reach & Frequency
•Brilliant Basic 4: Build thumb-stopping creative
•Brilliant Basic 5: Understand People based Measurement
•Brilliant Basic 6: Think Full Funnel
•Brilliant Basic 7: Instagram is about Inspiration – get it right
•Brilliant Basic 8-10 : It works, Play More, Keep Up

On having the first of its kind Facebook Academy in Nigeria, Patrick Gomes, CEO digitXplus, said: “It’s our endeavor to conduct these training for our clients.

“Our objective is to facilitate the Digital Marketing ecosystem in Nigeria and we appreciate Facebook coming forward to support us in conducting Facebook Academy for the first time in Nigeria.

“Our effort will be to continue with Facebook Academy in different forms and broaden the horizon by taking it to a larger community who can benefit from it”.

Commenting on Facebook Academy, Elizma Nolte, Regional Marketing Manager Facebook Africa, said: “Agencies like digitXplus are key partners in helping educate businesses and marketers about the power of digital marketing to generate business value. We will continue to work with them and others to deliver Facebook Academy free of charge in Nigeria and other cities across Africa.”

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