PwC Nigeria engages journalists on capacity building
Leading professional services firm, PricewaterhouseCoopers (PwC) Nigeria recently hosted its annual Capability Enhancement Workshop for journalists in traditional and new media platforms.
The annual workshop, which is now in its fourth year with over 200 journalists benefitting from the training, is a major component of PwC’s Corporate Social Responsibility (CSR) strategy.
It featured presentations on various topics with the aim of building capacity of journalists and enhancing their ability to perform their duties effectively while also better positioning themselves to take advantage of future opportunities.
Speaking at the training in Lagos, Country Senior Partner, Uyi Akapata, said the workshop was instituted in recognition of the important role the media plays in society and in particular, the role it continues to play in informing and educating members of the public.
“Our support for the media through this workshop and the media excellence award is in line with our purpose, which is to build trust in society and solve important problems.
“It is a demonstration of our strong belief that for the Nigerian people to enjoy good governance, the media must perform its role optimally and professionally,” he stated.
This, he said, was reflected in the quality of reporting and capacity of individual journalists to carry out research and investigations, in the independence of editorial judgments and in their ability to use technology as an enabler.
Besides, presentations at the workshop included a session on Tracking and Reporting the SDGs facilitated by Mories Atoki, a senior manager and Sustainability lead at PwC Nigeria.
The session exposed what the sustainable development goals are and the various tools to navigate, track and report their attainment in Nigeria.
Founder and lead partner at BudgIT, Seun Onigbinde, facilitated the session on Using Data to Transform the News and Provide Insights.
He charged journalists on the need to use data to drive the scope of their reporting.
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