Arts  

Ridley Scott collaborates with Hennessy for World of Greatness campaign

The Seven Worlds… Shimmering golden liquid, human figures walking in the shadows of bronzed giants

The Seven Worlds, a short film directed by Ridley Scott, exploring the seven tasting notes found in every drop of Hennessy X.O. has been unveiled.

The short film, which is the legendary director’s latest effort after a 15-year hiatus from shooting commercials, visualises the experience in every sip of the drink.

The campaign was created by the advertising agency DDB Paris, creative partner of the brand.

A 60-second version of the film premiered in the US during the 91st Oscars Awards held on February 24, 2019, that aired on ABC, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.

“I was attracted to this project, because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”

According to Thomas Moradpour, Global CMO for Hennessy, “luxury appeal is about emotion, it’s about building a dream.”

For Moradpour, who better than a world-creator like Ridley Scott for the brand’s iconic range? “His mastery and imagination are unsurpassed, he will capture our audience’s hearts and minds.”

Scott’s film depicts the gathering of shimmering golden liquid, human figures walking in the shadows of bronzed giants, androids coming to life through spicy synapses, beings gliding through a fiery atmosphere and meditating peacefully amongst levitating rocks while lush woodlands are stirred by invisible spirits. As the film culminates, you see the worlds co-existing in an omnipresent nebula and are reminded of the director’s mastery in transporting viewers to other worlds.
The film is a creative interpretation of each of the seven tasting notes: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.

All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative, unique light, and knack for radical, and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through wonderous and extreme physiography. The director leaves it to the viewer’s imagination if the film occurs in the future or the past, in reality or in a dreamscape as he takes us through vivid scenes offering snapshots of each world.

Ridley Scott. PHOTO: YAHOO

The English film director and producer’s break came with the science fiction horror film Alien (1979). His other major works include, the neo-noir dystopian science fiction film, Blade Runner, historical drama Gladiator (which won the Academy Award for Best Picture), and science fiction film, The Martian.

Scott’s work has an atmospheric, highly concentrated visual style. Though his films range widely in setting and period, they frequently showcase memorable imagery of urban environments, whether second century Rome (Gladiator), 12th century Jerusalem (Kingdom of Heaven), Medieval England (Robin Hood), contemporary Mogadishu (Black Hawk Down), the future cityscapes of Blade Runner, or the distant planets in Alien, Prometheus, The Martian and Alien: Covenant. Several of his films are also known for their strong female characters.

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