Agency introduces ‘Free Digital’ initiative to mark third anniversary

It is no longer news that digital technology development in Africa still trails the rest of the world. It is a situation that prevents the continent from taking advantage of technology as a growth enabler in a huge number of industries.

To celebrate its third anniversary, one of Nigeria’s digital agencies, ADE Digital Media, has introduced a flagship social initiative, ‘Free Digital,’ which has the overarching objective of further democratising the use of digital technology tools and resources, to improve human development outcomes across Africa.

Co-founder and Chief Executive Officer of the agency, Michael Ebia, said ADE Digital was founded with a vision to create tangible value in the digital marketing value chain, saying: “At this time, we have worked with clients, who have allowed us experiment, explore and deliver measurable value to their brand development and customer engagement activities.”

The free digital initiative, according to him, aims to promote an understanding of the possibilities digital provides in improving the socio-economic well-being, a platform for Africa’s digizens (digital citizens) to experiment and create innovative solutions that are commercially viable. It is also meant to improve human development outcomes and influence policy actions to incentivise investment, development and adoption of digital tools for improved human outcomes.

The company has, over the last three years, delivered on its promise of marketing campaign efficiency to multinational and domestic corporations and organisations like Peugeot, 9mobile, Interswitch, Access Bank, Oando Plc, Verve, EMC, Konga, Nigerian Economic Summit Group (NESG), Continental Basketball League (CBL), and Skye Bank, to mention a few.

Ebia said: “We have a bold and ambitious vision to create frameworks and partnerships that can further accelerate broad-based adoption of digital technology as a utility, encouraging Africans to intuitively use digital tools and resources to live and work.

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