GoOnline Nigeria to empower SMEs for digital age
GoOnline Nigeria has announced the roll-out of its business growth programme for Small and Medium Enterprises (SMEs) across Nigeria to equip the ecosystem lead competitiveness in the Digital Age.
GoOnline Nigeria is a business growth programme for SMEs in Nigeria delivered by an alliance of Programme Partners and SME Growth Drivers across the technology, Internet, payments, financial services, media and allied industries.
Mr Foluso Busari, executive director of GoOnline Nigeria announced at a stakeholders’ retreat held in Lagos recently that the programme will aggregate Nigerian entrepreneurs and SMEs to lead and unlock business innovation, efficiency, competitiveness and profitability in the Digital Age.
GoOnline Nigeria is a 360-degree programme delivered in three key modules: Get Online, Grow Online and Succeed Online for SMEs across Nigeria to sell profitably on the Internet, while the official portal on www.goonline.ng has also been opened to the Internet community.
According to him, GoOnline Nigeria Programme Partners representing SME Growth Drivers in the technology, banking and financial services, media and other sectors have partnered with a shared vision to unlock entrepreneurial possibilities that foster innovation, job creation and overall economic growth across the SME ecosystem in Nigeria.
He said, “SMEs are a very important component of the Nigerian economy and are regarded as engine of sustainable growth. SMEs also hold potentials to contribute higher proportion to GDP in Nigeria with targeted initiatives like GoOnline Nigeria to unlock potentials in the sector and build a stronger SME sector. Consistent commitment to the development of strong SMEs sector can be unlocked by implementing initiatives like access to finance and financial incentives; basic and technological infrastructure and a commitment to building domestic expertise and knowledge.”
The GoOnline Programme Director also identified that the Nigerian SME ecosystem is very well positioned today with increasing telephony subscriptions and penetration across the country, which is also driving Internet access among a growing population of Connected Nigerians.
Official market information by the Nigerian Communications Commission (NCC) puts the telephony connections at 153,514,107 lines and Internet subscribers at 93,176,061 as at October 2016, “a trend that has enabled easier access to the Internet and social media services, he added.
Mr Busari also said that “the growing access is enabling easier channels for customer acquisition and retention as the Internet marketplace offers services that connect SMEs directly with customers.”
He stressed further that, “within the Nigerian macroeconomic environment, several initiative like the Local Content Policy, “Buy Nigeria” will further help SMEs harness compelling growth potential and like other emerging economies, are likely to constitute a significant portion of GDP in the near future.”
According to the Programme Director of GoOnline Nigeria, “our vision is to provide 21st Century IT and business resources for Nigerian entrepreneurs and SMEs to lead business innovation, business competitiveness and profitability in the Digital Age. GoOnline Nigeria will be sustainable into the foreseeable future by evolving SMEs that will be agile, sustainable, efficient, innovative and profitable by embracing the Internet for business.”
Under the plan, Mr Busari said that the GoOnline Business Growth Programme will be delivered for the following demographics: