LG Dominates Market With Twin Wash Laundry Machine

LG-ElectronicsTHE management of LG Electronics, last week, rolled out the drums and celebrated with staff and customers, as its washing machine for the seventh consecutive year leads in the washing machine market across the globe.

According to General Manager, Home Appliances Division, LG Electronics West Africa operations, Hyunwoo Jung, the company’s machines were named the number one brand in 2014, accounting for 12.4 per cent of all washing machines sold and number one in the U.S. market for eighth straight years.

He said: “The success of LG washers can be attributed to a number of innovative advances in washer technology. For example, the Direct Drive Motor (DDM) attached to the washer’s drum increases performance and durability.

The company’s boss disclosed that the washing machines have been recognised all over the world for their outstanding reliability and durability by leading consumer magazines from Spain (OCU-CompraMaestra), Italy (Altroconsumo) and Australia (Choice).

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