ADVAN president leads Nigeria’s delegation to marketing conference
The President of ADVAN, Mr. David Okeme, Board of Trustees’ Chairman, Aare Fatai Odesile will be leading a-six man delegation to represent Nigeria at the 2016 World Federation of Advertisers (WFA) Marketers Conference in Malaysia.
Others attending the program are: The ADVAN 1st Vice- President Mrs. Joan Ihekwaba, Ex-officio of the Association Mr. Osamede Uwubanmwen, Executive Secretary, Mrs Ediri Ose-Ediale and the immediate past President of ADVAN Mr. Kola Oyeyemi
The World Federation of Advertisers (WFA) hosts an annual Global Marketer’s conference every year. This will be the first time the Global Marketer Week will be held in South East Asia.
This year’s conference theme is ‘Connecting Brand Builders’.
The Nigerian contingent will be attending the marketer’s conference in order to study best practices in Marketing Communications from around the globe, and gain current relevant business insights, which will be shared with members during the ADVAN Peer-to-peer seminar in April.
The week long programme will also include a number of side events for both public affairs and marketing professionals designed to showcase how marketers must integrate public affairs priorities into their overall marketing strategies to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.
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