Ford pushes all new Rangers to sub-Sahara Africa market

FordFord has unveiled its brand new Ranger for Sub-Saharan Africa market, with refreshed features to beat benchmarks in the light commercial vehicle (LCV) segment.The new Ranger, experienced in Gorge, South Africa, yesterday by motoring journalists from across the continent is now bolder, more sophisticated and advanced, thanks to smart features.

While the rugged capability that the vehicle has been known for is still retained, Ford seems to be going tougher with the latest model proving it worth as the company’s bestselling with SYNC®2 connectivity, front and rear park assist, which are expected to make the vehicle more comfortable and easier compare to previous models.

Ford boasted that the latest-generation Duratorq TDCi engines with new Electric Power Assisted Steering make the new Ranger quieter, more fuel-efficient and more capable; however, users must spend handful time to experience the vehicle so that the vehicle will not be underutilised.

With an updated exterior design, Ford’s experts at the Silverton Assembly Plant, Pretoria, may also be capturing the attention of the organisation’s 148 markets in Africa and Europe as the latest model conveys a sense of confidence across the roads it was tested on Tuesday.

“Thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement. We expect the new Ranger to continue the trend, and build on this unprecedented success.” General Marketing Manager, Ford Motor Company Sub-Saharan Africa Region, Tracey Delate said.

According to her, the current Ranger is one of the toughest, most capable pickups out there, and this is reflected in the exceptional sales of the Ranger in Sub-Saharan Africa which have increased significantly since it was launched in 2011,” Delate says.

Refreshed model range
The new Ford Ranger is available in a wide range of models and specification levels, spanning not less than 42 models.A total of seven single cab derivatives are on offer, spanning the base 2.5 petrol and 2.2L diesel through to the 2.2 XL+ 4×4 Manual.

A revised Double Cab range consist of a total of 34 models, ranging from the 92kW (125PS) 2.2 Duratorq TDCi Commercial 4×2, to the 147kW (200PS) 3.2-litre Duratorq TDCi Limited 4×4, with the choice of manual and automatic transmissions.

Tough and modern design
Delate, who believes that Ranger must look and function as tough and dependable tool, said, “Ford’s design team saw an opportunity to give the design extra tension, and to emphasize ‘Built Ford Tough’ design elements like the outboard nostrils – all while maintaining the new Ranger’s excellent aerodynamic characteristics.”

The updated exterior has been combined with a stylish new interior on the new XLT, Wildtrak and Limited versions that creates an even more comfortable, contemporary and car-like environment for the driver and passengers. Strong horizontal lines run across the width of the cab, giving a sense of spaciousness, creating a clear distinction between the upper and lower levels, and placing the focus on the central eight-inch touch screen.Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment, climate control and mobile phone features at a glance.

Capability and refinement
The new Ford Ranger has a 800mm water wading depth, and with 230mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease.
Drivers in the new Ranger can feel confident when taking on steep obstacles with a 28-degree approach angle and 25-degree departure angle,It also comes with electronically controlled transfer case to help drivers in 4×4 models to shift on the fly from 4×2 to 4×4 high via a knob on the centre console.

For low-speed torque or additional downhill control, drivers can also engage low-range 4×4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched to a towing capability of up to 3 500kg and impressive payload capacity.

The driving experience is further enhanced by an electric power-assisted steering (EPAS) system, which provides precise steering with a natural and confident feel. With EPAS, steering is light and manageable for low-speed manoeuvring, such as parking, and precise at higher speeds.

The level of assistance varies based on speed, steering wheel angle, cornering forces and acceleration or deceleration. Furthermore, by eliminating the power steering pump used in a traditional power-steering system, EPAS also results in a quieter vehicle and improves fuel efficiency by about three per cent.

Engineers fitted the new Ranger with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.

Advanced technology
A host of cutting-edge technologies are available on the new Ford Ranger to help drivers stay connected and in control.SYNC®2, the latest generation of Ford’s in-car connectivity system, gives drivers smarter and safer ways to stay connected and is standard on the new Ranger XLT and Wildtrak.For convenience, the new Ranger features a 240-volt power socket that can be used to power a laptop computer or mobile device.

Power Efficiency
The new product has impressive power, capability, and payload and towing capacity, more refined and fuel-efficient Duratorq TDCi diesel engines, as well as the Duratec petrol unit.

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