Firm decries rise in Nigerians seeking services of dermatologists abroad

PHOTO: Sisiyemmie

PHOTO: Sisiyemmie

ZO Medicals introduces new products to boost skin care

Chief Executive Officer (CEO) of Squaredge Nigeria limited, Dr. Jay Samuels, has lamented the rise in medical tourism in the country especially in seeking for the services of dermatologists.

Samuels in a chat with journalists at the African Beauty Exhibition said: “We are aware that a lot of Nigerians actually travel abroad to access the services of a dermatologist and its products but for us coming here is to create awareness that the products are available locally.”

The annual event which started three years ago, hosts guests around the world to showcase their products ranging from cosmetics and health care products and also to educate and offer training on how the products are to be used.

Samuels continued: “Basically for us this is our second time of participating in this exhibition and this is the third exhibition. It is for people to know, to create awareness for our products and most of our appliances. The product is of a specialist in dermatologist Dr. Zein Obagi with more than 35 years of experience on the course. The products are present in Nigeria and can be easily accessed through us. We are distributors of our products; we sell to dermatologist, family physician or medical practitioners and that’s our primary business.

“We also provide refill for clients that have their physicians or dermatologist outside the country. We also understand that this business is new in the country and we are mindful that not a lot of practitioner are involved which is why we have also set up our own service centre in Abuja which is one of the several we plan to open in the country.”

He added: “We have two major products, the ZO medicals and ZO skin health. ZO medicals preach about the skin health not just treating the surface. What it does is that it goes below the foundation and allows it to provide the solution that allows the skin to reinvent itself thereby tackling ailments. It is not all about treating skin conditions; it is not for the only people that have blemishes or conditions on their faces it is all about prevention, maintenance and daily skin care.

“The philosophy of treatment revolves round what we call the ZO skin health care which is about therapeutic, maintenance and skin care and it goes on and on. ZO products revolutionize the practice of dermatology of 35 years.

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