Company preaches healthy lifestyle at sensitisation campaign
To encourage Nigerians to adopt a healthy lifestyle, Power Oil from the stables of Dufil Prima Foods Plc, has embarked on a long-term healthy heart mission to sensitise the public about ways to keep the heart functioning perfectly and how to maintain a low calories body system.
This was further established by Power Oil during the third edition of the consumer activation programme tagged ‘Pay with Calories 3.0’ held at various locations in Lagos and Ibadan, where the company presented opportunities for consumers to participate in a workout session to burn calories, after which they got rewarded with amazing gifts based on the amount of calories burnt on the spot. Free medical check-ups were also provided.
The campaign created an exciting way for the brand to cater for its customers’ health in a fun, relaxing and rewarding manner. Various gift items were laid out for consumers to pick from as per calories burnt within a specified time.
In support of the target of the World Heart Federation to reduce premature cardiovascular disease deaths by 25 percent in 2025, it has become more important for Power Oil to make the World Heart Day celebration firmly established in Nigeria, it is estimated that over 60 per cent of Nigerians are at risk of heart related diseases, a leading cause of death worldwide.
The Brand Manager, Power Oil, Disha Argawal, said that the consumer activation programme was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by making efforts to reduce or eliminate unhealthy cholesterol from the body system, as well as engage in activities that could lower the risk of blood pressure and heart-related ailments.
According to the Public Relations Manager of Power Oil, Omotayo Azeez, “with the level of challenges, which people go through on daily and their lifestyles, it becomes really difficult to make healthy food choices or visit the gym regularly.
“So, we came up with various initiatives to inspire consumers to take good care of their health such as the Mother’s Day Activity, Walk-Heart -on Heart Health Mission,” she said.
Omotayo said, apart from the yearly Walk- Heart-on initiative being implemented at different regions across the nation and the ongoing Heart Health Mission initiative, which helps the public to become aware of their heart health status, Power oil also sponsors a weekly programme where health specialists are urged to advise consumers on health-related matters and to bring into their consciousness a healthy heart lifestyle.
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