High expectation as Lagos hosts second beer festival
As part of efforts to achieve a seamless flow of event, the state government is collaborating with beer brewers in the country and their counterparts across the globe to create maximum excitement during the week-long fiesta that will climax with Independence Day Mega Concert to commemorate Nigeria’s independence.
The festival, which promises to propagate responsible drinking among drinking-age (which is 18 years and above) consumers at all its touch points, will be held at Waterfront Bar Beach grounds, Eko Atlantic, to give it a carnival atmosphere.
Organisers of Nigeria Beer Festival, On and One Events (001) Limited, said Lagos State government, which is passionate about tourism, would provide massive institutional support, particularly security, emergency response and related logistics.
According to the organisers, part of the build-up to this year’s event will include a Beer Colloquium to find the nexus between the beverage, culture and entertainment.
General Manager of 001, Akinola Oluwaleimu, said the festival would see Nigeria enrol into the league of beer festivals around the world, and boost the country’s tourism opportunities, noting, “Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country and beyond with economic value for the brands and the economy at large.”
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