How to create a better future for your startup!
What’s your entrepreneurial vision?
All great companies were first conceived as an idea in the mind of the founder. This founding idea must metamorphose into an entrepreneurial vision and brought to life if the startup is to succeed.
As an entrepreneur, having an entrepreneurial vision is a starting point; you are never too busy to look into the future. If you do not deliberately create the time to look into the future by creating an entrepreneurial vision for your startup, there’s no way you will survive long. When you don’t have a vision, every destination becomes your bus stop. Every customer becomes a prospect. Every project becomes a sale. Every applicant becomes an employee. In short, without an entrepreneurial vision, your startup, product or services will just be like that of everyone else, no significance!
What is Entrepreneurial Vision?
Entrepreneurial vision is a picture of a preferable future for your startup business. It is a thing you create with your imagination and then make practical plans on how to achieve it. It is what you see your venture will be doing in the future, and what it should be doing today in order to get there.
Entrepreneurial vision is your own making; your role is that of a manufacturer creating a finished product, in this case; a preferable future; a better tomorrow for your startup. It’s not by force; it’s a choice. It entails making a choice to pursue the preferred life of your choice. It’s not the same as your life purpose. Purpose is not a picture that you paint, it’s a call that must be obeyed – answered.
How to Create an Entrepreneurial Vision?
To create an entrepreneurial vision for your startup, follow this simple process below.
Passion – that thing which you enjoy doing and naturally excel at is the source of your purpose. Because it comes with you from birth, your purpose was defined by the creator.
You cannot choose your passion; no one says to himself/herself, this is what I want to enjoy doing. We all must submit to our passion, it is a force that consumes and inspires our life work.
Purpose – Once you can tell what your passion is or are, purpose is the contribution you want to make on earth using that passion.
Vision – Your entrepreneurial vision becomes clearer when you have found purpose. It becomes the extent to which you want to fulfill purpose. Entrepreneurial vision is how far you want to go in the direction of your life purpose.
For example: “Company X aspires to be here, selling this product or providing this service, to these people, using this technology, or these means for this purpose.”
How Entrepreneurial Vision Impacted My Business
Entrepreneurial vision plays a role in energizing and directing the birth, growth, and direction of new ventures, mine was no different. Entrepreneurial vision has greatly impacted my startup in the following ways;
Clarity of Purpose – The greatest impact of entrepreneurial vision on my business is the clear sense of purpose it gives to our entire operation. These days as entrepreneurs, it has become increasingly difficult to really explain with clarity what your business is about as there are many ‘me too’ businesses out there. But through entrepreneurial vision, I have been able to set my company apart and stand for something very tangible in the mind of my target customers.
Brand Name – Entrepreneurial vision is how I chose an unusual business name –MADphilips. I added the acronym ‘MAD’ which stands for Making A Difference to my surname ‘Philips’ and registered it as my company name. It is the single most distinguishing factor of our business. It is the philosophy that drives all that we do.
Meaning – Entrepreneurial vision helped us define our business. Our business is SIGNIFICANCE –empowering people, businesses and lives to be different and making a difference. Today, MADphilips is fast becoming a Nigerian brand with a global appeal that is helping people, businesses and lives become dissatisfied with SURVIVAL and showing them how to make the crucial life changing transition from survival to significance.
No Comments yet