Keskese wins MTN Benin Republic experiential marketing account
AN experiential marketing company, Keskese Limited has clinched the experiential marketing business of MTN Benin Republic.
The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches, which involves several big agencies within Benin Republic, Nigeria and other West African countries.
According to the Project Consultant, Keskese Limited, Mr. Tade Adekunle, the success of the company at the pitch is another evidence of the depth of creativity that drives the experiential business of the company.
Adekunle noted that its pitch presentation was mainly driven by research and deep understanding of the brand’s target audience.
“We are very proud and excited to announce that Keskese Limited has just won the experiential business of MTN Benin Republic. It was a very keenly contested business pitch but at the end of several rounds of presentations, we were announced and appointed the Agency to handle the business,’’ he said
He revealed that the pitch was coordinated by the Dubai office of the MTN group, in charge of MTN business in Middle East and Africa. He also stated that the pitch process, which lasted for about two months, started in December 2014 and ended last week of January with Keskese as the winner.
Adekunle also announced that with this development, the company is set to open an office in Cotonou, capital of Benin Republic, to effectively manage the business while plans is almost concluded to open the Keskese East Africa office in Nairobi, Kenya before the end of the year.
Established in 2010, as an experiential marketing company, Keskese Limited has carved a niche for itself as a major player in the experiential marketing industry handling several multi-national companies and brands such as Cadbury Nigeria Plc, MTN Nigeria, Unilever Plc, OLX among others.
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