Media Perspectives associates represent Nigeria at Cannes

Cannes Young LionsMedia Perspectives has yet again proven its hallmark for success as the agency produced the Cannes Young Lions who represented Nigeria at the just concluded 2015 Cannes Young Lions Festival in France.

Prior to this, the agency pioneered the MP School of Media, an e-learning training academy that was established to overcome the knowledge gap that is pervasive in the advertising industry while increasing the agency’s capacity to deliver world-class media planning and implementation to its client.

The MP School of Media is the first of its kind in the media advertising industry in Nigeria. The management of Media Perspectives was therefore very pleased to witness yet again, one of the successful outcomes of the training academy as Molade Orioye and Adetutu Kayode, both account executives were unanimously voted by a panel of seasoned advertising professionals to represent Nigeria at the international event.

When asked if the agency’s culture played a role in their performance, Molade admitted its immensity “At MP it’s all about People, Processes and Strategy.

Those were the pillars that took us to the heights we reached” Another driving force was their determination “to change the status-quo and become global winners. That is what we are trained to be in MP”.

The proud winners admitted” the processes being instilled by the management have taken the agency a notch above others in the industry.”

After their Cannes experience, the young intellects agreed that the Nigerian media industry has a very significant role to play in the lives of consumers through the brands they represent.

“Agencies need to be real time in order to key into the goals of the organizations.”  Media Perspectives is one of the two media independent agencies in the Troyka Group with a remarkable pedigree of outstanding achievements.

The company was incorporated in 2001 but began operations in 2005 and has bagged several awards for credibility and cutting edge ideas in the media space.

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