Sosaco launches new Jago gold full cream milk
The company also unveiled a new brand identity for its flagship brand Jago D’lite as part of the company’s efforts to reposition the Jago brand in the minds of consumers to retain their love and loyalty to the brand.
While speaking at an event held at Sheraton Hotel, Ikeja, Chairman of Sosaco Nigeria Limited, Mr. Francis Ogboro, explained that the new Jago Gold Full Cream milk powder offering was an answer to the clarion call sounded by Jago’s loyal customers, and is a product of intense research and deep consumer understanding.
He noted, “With the introduction of new Jago Gold, Jago milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before”.
Managing Director of Sosaco Nigeria Limited, Mr. Shailesh Kumar, asserted that Jago brand will continue to address the needs of its consumers who come from all segments, adding that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.
Kumar said, “All our products are focused on all round nourishment and exceptional taste, which is why they are fully fortified with Vitamin A, D3, contains essential Vitamins and Minerals to boost healthy growth.This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”
He said that the product will give its consumers a healthy start to the day, thus helping them to bring out their best in line with the new Jago brand tagline – ‘For the Winner in You’.
The thematic campaign for the new Jago Milk TVC tagged “Get Set Jago” was also premiered. The campaign aims to depict the brands’ vision to continually aid the consumers to put out their best and strengthen the winning mentality inherent in them.
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