Street Toolz starts digital implementation of World Bank Nigeria campaign
Street Toolz, one of Nigeria’s interactive marketing and advertising agency, has announced the commencement of digital implementation of the World Bank/IFC Lighting Africa project. This follows the emergence of the agency as the winner of the highly contested pitch for the digital programme partner early on in the year.
According to official information obtained from Street Toolz, the campaign would complement an integrated consumer education campaign launched by Lighting Africa Nigeria in 2015.
Affirming the agency’s readiness to take on the digital arm of the campaign, Chief Executive Officer, Street Toolz, Semira Mammud, expressed excitement at the opportunity to be part of the behavioural change campaign that would drastically reduce fuel-based lighting, adding, “fuel-based lighting is inferior, costly, dangerous and harsh on the environment.”
She explained that the World Bank/IFC Lighting Africa project is aimed at shaping consumer perceptions and attitudes in order to create a behavioral change that would lead to widespread adoption of solar lighting products.
She stated, “Lighting Africa is a joint World Bank/International Finance Corporation programme, which seeks to address the problem of an estimated 1.6 billion people worldwide, who are without modern energy services for basic human needs and economic development.”
While speaking on the agency’s in-house talent, Chief Marketing Officer, Street Toolz, Uwem Ekanem said, “Street Toolz is backed by a culturally and ethnically diverse team, which makes us best suited to contextualise campaign messaging to fit various targets within Nigeria’s ethnically pluralistic society”.
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