Milk company charges Nigerians to live active lifestyle
Nutricima Limited, a subsidiary of PZ Cussons, has re-launched its premium nutritional milk, Olympic, as part of measures to encourage Nigerians to embrace a more active lifestyle. The relaunch will see the brand roll out its new look in the coming months along with a new nutrition proposition, ‘Active For Longer’ while still retaining its promise of quality nutrition and low cholesterol content.
While speaking at a press parley held recently at the company’s Ilupeju office, its Marketing Director, Mr. Kalyan Bandyopadhyay, stated that the newly improved Olympic Nutri-Active milk is a demonstration of Nutricima’s commitment to providing consumers with the nutrients required to live a healthy and more active life.
According to him, “So many Nigerians work very hard and are actively engaged in one activity or the other. The new Olympic Nutri-Active is specially formulated to help consumers stay active all day long regardless of the nature of what they are engaged in.
“As a company, we understand that as much as people are disposed to an active lifestyle, the prevailing circumstances may cause them to be easily overwhelmed, tired or bow easily to anxiety, work-related stress and other pressures, which can adversely affect their productivity. Hence we are committed to helping the Nigerian consumers stay active and healthy at all times. With Olympic Nutri-Active, people have the option of having milk that contains all the essential nutrients they need to live a really active lifestyle and still not fret about their cholesterol level”.
Category Marketing Manager, Olympic, Mr. Raphael Agbaje, said, ‘Nigerians are perhaps the most active set of people in the world. It is commonplace to see someone embarking in one activity at every point. We realised that there is a need to celebrate this virtue, and also support consumers and help them achieve even more than they set out to”.
The new Olympic Nutri-Active milk comes in single serve sachet, family refill pack and midi pack. It is specially formulated to keep the body active throughout the day, providing 25 per cent of the body’s daily protein requirement and 50 per cent of daily requirements of calcium.
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