RT. Briscoe to protect customers as Ford dealership ends

R.T. Briscoe Plc said the organisation is only concerned about the fate of Ford customers as it losses 11-year business relationship with Ford Motor Company under its Briscoe Ford automotive subsidiary.

The organization disclosed that it has no regrets so far ending business relationship with Ford but raised concern to protect Ford customers under the organisation.

General Manager, Briscoe Ford, Eguaikhide Olorunfemi, told Journalists in Lagos that the disconnection between the two company was a result of unaddressed operational challenges faced by the local dealership for a long period of time.

Olorunfemi said: ‘’we want to state categorically that we have no regrets whatsoever exiting the Ford dealership business in Nigeria. We had since activated our exit plan when the signs became clear to us that medium to long term profitability could not be guaranteed despite all the huge challenges we face daily running the Ford dealership in Nigeria to ensure customer satisfaction.’’

According to him, BriscoeFord’s primary concern has been to do everything it can to ensure that the exit does not affect loyal RT Briscoe Ford customers due to their long term faith and confidence in the company’s brand legacy spanning over 60 years.

As part of the transition process, Olorunfemi said RT Briscoe had asked Ford Motors to work with it in taking actions required to resolve challenges facing its customers in Nigeria apart from the casual instruction to direct them to the other dealer in the market.

In the face of the sudden disengagement of relationship as announced by Ford, Olorunfemi asked: ‘’what happens to our current stock of 60 new vehicles amounting to over N500m and stock of spare parts amounting to about N100m. We have over 90 vehicles belonging to our valued customers currently in our workshops awaiting warranty approvals and repairs which have been duly communicated to Ford and for which no response has been receive.’’

Presently, RT Briscoe has a total of 24 Ford Focus vehicles with faulty semi-automatic transmission systems and Ford has not been able to give us support to carry out repairs which is however not peculiar to the Nigerian market.

‘’It is in public domain that Ford Focus and Fiesta models are having this challenge globally and as at date, no permanent fix has been deployed for Dealers to implement.’’ he added.

Olorunfemi said that, there were over nine law suits from some aggrieved customers seeking or demanding for one form of compensation or the other, adding that the cases have been reported to Ford, but no serious response was received.

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