Why I rest my law degree for skincare business – Maryam Adamu

Maryam Ali Adamu, Chief Executive Officer of Aljism Skincare Products and wife of Yusuf Gidado Idris, son of the former Secretary to Government of the Federation during the General Sani Abacha regime has revealed why she set aside her Law degree to pursue two main objectives in life; making women attractive and empowering them to change the narrative about Northern Nigerian women.

According to her in a recent interview, her decision to become a skincare therapist was informed by a secret concern. She revealed that she used to have skin problems which made her so uncomfortable and in the process of finding a lasting solution she decided to enroll for a programme in skin therapy.

“I used to be troubled by skin problems like acne, spots, discolouration and sunburn. I decided to study skincare after my masters in Law in England in order to find a solution to my own skin problems. Shortly after my two and a half years programme, I was able to start my own skincare line, using everything I learnt and it has been success story so far,” she stated.

When she came back to Nigeria, family and friends encouraged her to help other people by producing and selling skincare products to make others equally flawless. She started producing and selling skincare products in November 2017.

Today, she is the most successful skincare therapist in Northern Nigeria. Her brand, Aljism Skincare has become a household name. You can hardly bump into 10 northern women without at least 8 knowing Aljism Skincare Products and its CEO, Maryam Ali Adamu.

Beyond skin therapy, she is passionate about empowering others as well as building herself. She believes passion is a great motivator. If you are not passionate about what you do for a living, you wouldn’t be able to grow and succeed. She has made mistakes and never allowed them to drag her backwards. This is one of the many things she teaches other women.

“Your mistakes do not define you, what defines you is whether you learn from them, correct them and move forward or you let them stop you from pursuing your dreams. Successful women do not remain in a vacuum. They encourage and give credit to those around them. This engenders a greater sense of loyalty and dedication,” she said.

She is a graduate of Business Administration and Law from the Coventry University, England from Yobe State. She is the daughter of Dr Ali Adamu (PHD) Standford and former Executive Secretary of the National Primary Education Commission during the General Sani Abacha regime and presently a business mogul into Oil and Gas.

She is a popular and successful skincare therapist in Nigeria. She believes no woman is unattractive as long as she has a flawless skin. She has helped thousands of men and women clear their skin problems.

Maryam has a veracious appetite for learning which she inherited from her father. In the past women in business in northern Nigeria were few and she has built a platform to reform this ideology.

She has also created a platform on Instagram where people are able to send her direct messages on how to become successful entrepreneurs. She has helped so many people grow and succeed in various businesses. She has impacted so many lives with both her skincare range and entrepreneurial knowledge.

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