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A Radical Approach to Menswear

In recent times fashion has moved from a place of discomfort and suffering to a place where we are comfortable with and love what we wear. In many ways, the Orange Culture brand represents that with the feminine touch that spreads from the patterns, to the cuts and the overall appearance of the outfits.

The last time we featured the Founder of the brand, we mentioned the fact that he was opposing stereotypes and we are glad that he has stayed true to his creative roots as a fashion designer.

 Promo SS17_Lookbook_Images_14 SS17_Lookbook_Images_23 SS17_Lookbook_Images_29 SS17_Lookbook_Images_37 SS17_Lookbook_Images_38In that same interview with Adebayo Oke-Lawal, when asked on what to expect from the brand this year, he said.

“I can never answer that question. I always say just look out, you never know. Just look out. Anything can happen with Orange Culture. Just expect the most and be excited with us, stay with us. If you love the brand, just continue to support us.”

He has stayed true to this statement – anything can truly happen with Orange Culture. They have taken the step in uniting young designers in the bid to create pieces that hold value to their supporters and the fashion industry as a whole.

The Orange Culture S/S 17 Menswear Collection was a collaboration between the Orange Culture brand and other intriguing and creative brands such as Rokus London (jewelry), Maxivive and Dricky (Slides).

Fashion designing to Adebayo is a “tool for communication”. It is the way the artist voices his opinions and general state of mind!

 

About the SS 17 Lookbook;

The concept behind the collection is exploring the themes of adolescent rejection. A union of both identity and rebellion, manifested in a playful yet provocative way. The school uniform referred to as the catalyst of the inspiration, Orange Culture asked the question; if they had a uniform, what would it be?

As ever, the pieces continue to push the preconceived boundaries of what the modern man should be – toying with feminine cuts constructed from a rich menu of linens, silks, organzas and coated cottons.

As with the collections before, fabrics are sourced locally by the Lagos based designer – helping to solidify their core brand beliefs for their first season at London Fashion Week back in June.

 

 

 

Creative Team

Photography: @_kyleweeks_

Stylist: @gaviroo and @theorangenerd

Model: @seunlogan of @bossmodelsa @bethmodelafrica

Jewellery:  made in collaboration with @rokuslondon

Slides: made in collaboration with @Maxivive and hand painted by @dricky_

In this article:
Orange Culture


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