Dangote Cement distributors get N2.4bn bonus
Dangote Cement Plc’s distributors nationwide were at the weekend given N2.4 billion for as their sales bonus for 2017.
The gesture is for their continued loyalty, the company’s management said.
It also assured that a sum of N5billion has been set aside to assist the distributors in enhancing their sales in their different locality for the year.
The distributors from all states including Abuja, received various sums ranging from N182.9 million to N30 million as the Chairman of Dangote Cement Plc, Aliko Dangote, who handed them the cheques, promised that the company would do everything possible to ensure that the brand retains its leadership position in the industry.
Welcoming the distributors and other customers to the ceremony, his Honorary Adviser, Engineer Joe Makoju, said the company would forever be thankful to them for their loyalty and for making the public see the uniqueness of the Dangote Cement brand.
While also lauding them, the chairman disclosed that Dangote Cement was the undisputed leader in the Nigerian market for the product because of the loyalty of distributors and customers despite the increasingly intense competition in the industry.
According to him, any organisation that aspires to be ahead of the competition these days, must explore ways of not only knowing the expectations of its customers, but also how to exceed them.
Dangote further disclosed that the company has further set aside the sum of N5 billion to support the cement marketing activities and making sales easier for its distributors.
In his vote of thanks, Mr. Oare Ojeikere, chief marketing officer of the company, also thanked the customers and promised that this year would be better for both the firmand all its stakeholders.
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