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Taxify changes name to Bolt

Taxify

Taxify is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride hailing with cars and motorbikes to scooter sharing.

Speaking on why the company chose to make the change, Markus Villig, CEO and Co-founder, Bolt said the company has evolved in leaps and bounds since its inception to now serve 25 million customers in over 30 countries, making it a leader in Europe and Africa.

“While we’ve made progress in our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transport problems on an increasingly broader scale, we want the brand to reflect the company’s future. Our new name ‘Bolt’ stands for fast, effortless movement, exactly what the experience of getting around in a city should be. It also underscores our belief that the future of transportation will be electric,” Regional Manager for West Africa at Bolt, Uche Okafor, explained.

The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action, as the app will update automatically. Bolt, previously Taxify, launched in Nigeria in 2017 and operates in Lagos, Abuja, Ibadan, Owerri and Benin.

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