Airtel Rolls Out SMS Promo To Reward Customers

By Abiodun Obisesan   |   30 January 2015   |   11:00 pm

IN a strategic move to shore up its consumer base and keep up with competition, Airtel Nigeria has introduced a trivia-based mega consumer promo aimed at rewarding its loyal customers with millions of Naira over the next 90 days.

  Tagged ‘SMS 4 Millions’, the promo is anchored on a point-based interactive SMS system where customers would accumulate points to increase their chances of winning by responding to questions.

  Speaking on the modalities of the promo, Chief Commercial Officer, Airtel Nigeria, Maurice Newa, explained that the promo summarises Airtel’s brand promise of empowering Nigerians to realise their dreams and full potentials whilst also offering the platform for communicating with their families, friends and loved ones by providing the latest and most innovative mobile value offerings.

  He said: “SMS 4 Millions” will convert a large number of Nigerians into instant millionaires while others will step up the financial ladder with the weekly cash rewards for the nextthree months. The promo is based on general knowledge questions and it offers participants the opportunity to win as much as N3 million. This is yet another opportunity for the company to create fun and excitement for its customers and also reward them financially and materially for their loyalty to the brand.”

 Newa added that the company has engaged the services of a renowned firm in systems, processes and applications audit to supervise the draws and prize redemption processes in a bid to further demonstrate transparency and sustain Airtel’s well-known credibility in conducting consumer promotions in line with set regulations over the years.

  “The promo, which will run for 90 days, is divided into two categories — the Play for Free and the Premium trivia game. The play for free offers a cash prize of N500,000 weekly, while the premium trivia which costs N100 daily to participate, offers customers the opportunity to win smart devices daily and N3 million on a weekly basis for the duration of the promo.”




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