Broadband: Smile Boosts Service Penetration With Abuja Flagship Shop
NIGERIA’S quest for improved broadband penetration got a boost recently as Smile Communications Nigeria Limited opened a major retail shop in Abuja.
The new flagship retail shop situated in the heart of Abuja will, in part, serve as the hub of business for Smile. Hitherto, the company had relied on the multiplicity of kiosks and corner shops scattered all over Abuja without a central hub for its burgeoning business in the nation’s capital Abuja.
Speaking at the ceremony, Chief Marketing Officer of Smile Communications Nigeria Limited, Mrs. Alero Ladipo said the event was momentous for the company as it further underscores its commitment to help accentuate the objectives of the Nigerian National Broadband Plan.
She noted the National Broadband Plan seeks to create a society of connected communities with high-speed internet and broadband access that will facilitate faster socio-economic advancement of the nation and its people.
According to her “by opening its first retail store in the heart of the nation’s capital, residents of the FCT like those in Ibadan, Lagos and Port Harcourt will have access to the fastest and most reliable 4G LTE broadband internet service in the country.”
Ladipo explained that Smile had been operating in Abuja through kiosks in strategic locations, noting that the company decided to be tactical and do necessary research before opening the flagship store.
She said: “It is significant that in anything that we do, we have to think about the customer and be proficient in data supply, differentiated from our competitors. We stand on the reliability and quality of our service. We are beginning to push more innovative and segmented products into the market focusing on consumer needs, as we see internet provision as a key utility that will only enhance the development of our country.”
She stated that Smile’s unique service offering was its competitive edge. According to her, “Smile is unique in that the service is mobile. Based on the understanding that Nigerians are always on the go, the best support is providing an undisrupted platform.”
The immediate past Chairman, Senate Committee on Communications, Senator Gilbert Nnaji, who was the chairman of the occasion, expressed satisfaction with the feats recorded by Smile in the provision of high speed, quality and reliable internet service.