Naturally Tribal skincare debuts in Nigeria


Natural, vegan, ethically sourced chemical free skincare of Nigerian heritage, that uses only mother nature’s gifts to create a range of innovative, enriching and nurturing skincare products for the whole family, has been launched.

Founded by qualified pharmacist, Shalom Lloyd, after the birth of her twin, Naturally Tribal Skincare was born from personal experience.

Her son Joshua had a terrible eczema, scratch till he bleed’ irritation and she couldn’t bear the idea of smothering his sensitive skin with chemical emollients and steroids. Shalom looked to her Nigerian heritage and started to experiment using high-quality Shea butter as a base, stumbled across the right formulation and within three days of application, Joshua’s skin was softer and the scratching had significantly reduced.

Shalom, who holds a BSc and MSc Pharmacy from the Ukrainian Academy of Pharmacy and an MBA from the University of Liverpool, needed to find a sustainable and quality source of Shea butter and other natural ingredients. This search led her to the Kingdom of Essan in Niger State, where the company collaborates with the women of Essan by sourcing their ingredients from this community in an ethical and sustainable manner, providing the infrastructure needed to ensure quality and the training that will help them progress.

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