Yemi Alade on parade for MAMA 2016
For the first time in the history of the MTV Africa Music Award (MAMA), the continental showpiece, which many thought had found a home in Durban, South Africa, will be holding in Johannesburg this year. Billed for October 22, the show will be staged at The Ticketpro Dome.
Ahead of the event, which is supported by the Joburg Tourism, in partnership with Absolut and Google and in association with MTN and DStv, the organisers have unveiled Nigeria’s Yemi Alade, alongside Nasty C and Babes Wodumo in the lineup of African stars that will dazzle fans with electrifying performances at Joburg’s first ever edition of the award.
Highlighting the “gold standard” in contemporary music, creativity and achievement, The MTV Africa Music Awards Johannesburg 2016 promises to be the biggest and best ever, with more than 15,000 fans expected to fill out the Ticketpro Dome for the unique celebration.
The definitive yearly celebration of African and international talent and achievement, MAMA 2016 recognises and rewards musicians and achievers who have made the most impact on African music and youth culture over the previous year. The ceremony will feature stunning performances from African and international artists along with the show’s signature cross-genre and cross-border collaborations.
MAMA 2016 will celebrate African talent across 18 award categories, including Best Male, Best Female, Best Song and Best Collaboration in partnership with Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. Additional categories include the Africa Re-Imagined Award and Personality of the Year. The nominations for the awards will be revealed in two parts: on 21 September in Johannesburg, and in Lagos on 2 October.
Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning Road to MAMA events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians held on the day prior to the awards (21 October).
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra & Giraffe, Uhuru, Wahu, Yemi Alade, and many more.
The show will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 22 October at 21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms from October onwards, while MTV channels around the world will broadcast a one-hour MAMA-themed MTV World Stage.
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