‘MultiChoice Talent Factory will boost movie industry’

James Omokwe

James Omokwe, director of Ajoche, a drama series currently airing on Africa Magic, has described the MultiChoice Talent Factory Academy (MTFA) project as one that will help the African movie industry attain a world-class status.

Speaking in an interview in Lagos, Omokwe said the MTFA, a fully funded year-long training programme for young people desirous of making careers in the film and television industry, will create a new generation of professionals with top-tier skills and boost local content production, commending MultiChoice for conceiving the MTF initiative.

“I believe strongly in capacity building and for MultiChoice to take on the Talent Factory Academy initiative to educate and train professionals, that will bring value to the industry, it is a great step in the right direction and I must commend MultiChoice for it,” he said. 

He added that the MTF is a major intervention in the African creative industry and is a continuation of MultiChoice’s efforts to ensure that African moviemakers and television professionals are highly skilled and able to create jobs.  For the African creative industry to take a giant leap, Omokwe said what is required is the sort of investment MultiChoice is making. 

“I believe the industry needs to invest in infrastructure and systems that will allow it grow organically and authentically. For African film, a major challenge is a structured and systematic distribution channel that appeals to the African market. For example, we need affordable cinema chains that cater to everyday Nigerians and other African countries. 

“For TV, there is already an existing and working structure but TV stations across board need to improve on their production value to stand a sustainable chance in the current content market,” Omokwe said.
The filmmaker thanked MultiChoice for giving him a platform to express himself.“Africa Magic has given me the opportunity to express myself artistically and commercially as a series producer, director and executive producer. I have had the privilege of learning and growing in all capacities through several Africa Magic projects I have worked on,” said Omokwe

The MTF regional Academy Director, Femi Odugbemi, led the interview and adjudication process alongside other industry experts for the selection, which was based on their industry-related qualifications and skills, as well as their passion to narrate Africa’s unique stories.

“As a company that is deeply rooted in Nigeria, we understand that many young, aspiring filmmakers have the capacity to learn and strengthen their skill set to give back to their communities but may not be financially equipped to do so,” said John Ugbe, Managing Director of the company.“The MultiChoice Talent Factory focuses on making sure that those gems are nurtured, and their talents developed to contribute meaningfully to Africa’s creative industry,” he said.During the programme, MTF Academy students will produce television and film content that will be aired on local M-Net channels across the MultiChoice platform.


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