Visa returns Ibrahimovic to Russia 2018 World Cup

The Official Payment Services Partner of FIFA, Visa (NYSE:V), yesterday announced that professional footballer and face of Visa’s 2018 FIFA World Cup Russia global marketing campaign, Zlatan Ibrahimovic, will return to the tournament with Visa and join football fans in Russia this summer.
“I have been telling the world that I will be at the 2018 FIFA World Cup Russia,” said. Visa is now helping me and fans around the world get in on the action,” said Zlatan Ibrahimovic, star athlete and FIFA World Cup legend. “Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup.”
Whether traveling to the tournament or watching from home, Visa’s fast and easy payments will help fans catch every moment of the FIFA World Cup. In Russia, fans will spend less time in line and more time focused on the pitch, by utilizing the 7,000 point-of-sale terminals and 800 mobile concessionaires that have been equipped with the latest in payment innovation – whether it is a dip, tap or swipe.


“Visa is committed to enhancing the fan experience at sporting venues around the world and FIFA World Cup is no exception,” said Lynne Biggar, chief marketing and communications officer, Visa Inc. “Our FIFA World Cup campaign is focused on helping football fans across the globe not miss a moment of the action, whether that is by implementing innovative new ways to pay in-stadium or by giving fans at home a behind-the-scenes glimpse into the tournament.”

Zlatan is joined by a top roster of global social media influencers to ensure all fan FOMO is defeated.  A first for Visa, the five football, lifestyle and fashion influencers – representing Germany (freekickerz), Japan (Kotaro Tokuda), Mexico (Pamela Allier), United Kingdom (Chris MD) and Russia (Tatiana Vasilieva) – will serve an integral role within Visa’s global marketing campaign. Several influencers will be featured throughout different campaign films and give their millions of followers insight into how Visa’s innovative payment technology and exclusive access helps keep fans connected to the tournament.

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