iConcepts launches ‘mGen.ng’, cloud based marketing platform
iConcepts, a leading provider of mobile technology & VAS services in Africa, has unveiled a flagship product- mGen.ng. The simple cloud-based mobile marketing platform enables businesses and organizations of any size to harness SMS messaging capabilities to increase sales, customer engagement and marketing ROI.
Speaking during the press launch on Tuesday, Ugo Okoye, founder and chief executive officer, iConcepts, explained that mGen.ng uses shortcodes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to these inbound messages.
Ultimately, he said that iConcepts launched the platform to assist companies, particularly the SMEs enhance their customer engagement, with assured return on investment, affirming that “Technology and innovation are the key drivers for business growth especially in tough economic times. Businesses must adopt a mobile first approach to stay competitive, drive sales and satisfy their customers in an ever-increasing tech savvy world”.
Explaining how the platform works, he said, “For example, Text ‘YES’ to 30380 and someone will call you back or Text ‘OFFER’ to 30380 to get our latest products and special offers’.
“The platform then aggregates this data for processing through a robust dashboard generating detailed reports, graphs and profiled databases that are extremely valuable and targeted for any company”.
He said that with an mGen account, businesses can create lead generation campaigns, loyalty promotions, interactive surveys, polls, automated information services and customer care solutions.
Some of its key features include zero-rated shortcodes allowing customers to participate for free, self-service tools to customize the user experience for each campaign or service, and API tools to enable integration with an existing management system.