Jumia targets SMEs in 6th Black Friday campaign

Chief Executive Officer of Jumia, Nigeria, Juliet Anammah


Jumia Nigeria’s Black Friday campaign, which will commence on November 2 to 30, is aimed at promoting the convenience of online shopping and growing small and medium businesses across the country.

Now in its sixth year, Chief Executive Officer (CEO), Jumia Nigeria, Mrs. Juliet Anammah, in Lagos to flag off the campaign, said that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.

“We expect to see an increase of 50 per cent website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84 per cent is one of the factors driving our App and website visits; others being our amazing deals. Last year, 79 per cent of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100 per cent at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.

Speaking of the concerted efforts Jumia has in providing customers with wide assortment of quality products to choose from, the Chief Commercial Officer (CCO), Jumia Nigeria, Shobhit Pandey, said: “We have doubled our product assortment compared to 2017 Black Friday campaign. This year, with the support of our vendors, we are offering our customers discounts as high as 80 per cent on categories such as men’s and women’s fashion, 70 per cent on wristwatches and sunglasses, 65 per cent on health and beauty products, 50 per cent on mobile phones, electronics, and groceries, and 40 per cent on fitness and automobile products.

Unlike last year, these amazing deals will only be available every Friday of the week in the month of November.” He further thanked Jumia’s partners, such as Binatone, HP, Samsung, and Haier for offering the best rates during the campaign.

Managing Director, Binatone Nigeria, Prasun Banerjee, who spoke about why the partnership with Jumia for Black Friday will help deepen ecommerce penetration in the country, said: “Jumia has made the Black Friday sales event a wonderful opportunity for us to offer huge discounts to their customers, thereby enabling us to sell more items than we projected. This means that more Nigerians will shop during this period.”

Banerjee also mentioned that the Black Friday campaign has become, through Jumia, the most anticipated shopping festival since 2013 in Nigeria.Although, logistics has always been the biggest challenge facing most eCommerce companies in the world and in Nigeria especially during special sales campaign such as Black Friday, the Country Manager for Jumia Services (Jumia’s logistics arm), Tolulope George-Yanwah has assured customers to expect excellent delivery services during and after the campaign.According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2nd.

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Juliet AnammahJumia
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